~//revenue/instagram.com

// estimated_monthly_revenue · usd

instagram.com — traffic & ad revenue estimate

Website traffic checker + revenue calculator report — monthly visits, website value, and estimated ad earnings for instagram.com.

$639,619,565

category=Arts & Entertainment · data_as_of=2026-09-21

instagram.com receives an estimated 79952.4M visits per month and earns roughly $639,619,565 per month from display ads (range $447.73M–$895.47M), based on Arts & Entertainment RPM benchmarks. This excludes affiliate, sponsorship and direct ad deals.

// confidence_band

low$447.73M
mid$639.62M
high$895.47M

Monthly visits

79952.4M

Ad revenue est.

$415.75M

Top country

🇺🇸 42.0%

Top source

Organic Search

Global rank

#97,056,509

// monthly_revenue · 12mo

live history

// traffic_sources

Organic Search85.0%
Paid Search0.0%
Direct10.0%
Referrals5.0%

// geo_distribution

🇺🇸 United States42.0%
🇬🇧 United Kingdom11.0%
🇮🇳 India8.0%
🇩🇪 Germany6.0%
🇨🇦 Canada5.0%

// tools_site_owners_use

Want to grow past these numbers? Tools people use to research and build sites like instagram.com:

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// see the full methodology for how these estimates are calculated.